Opening 2026 · London

Where sweetness meets soul. Born in Brussels, imagined for the world.

Our story

A memory you can step into.

Maison Bloem was not created to sell waffles. It was created to recreate a feeling — of a home filled with warmth, of something simple done with care, of time slowing down, just for a moment.

Read our story

Belgian ingredients

Cassonade sugar, Callebaut chocolate, speculoos from source. Provenance is flavour.

Design as ritual

Every Bloem space is built to be worth returning to — warm light, considered materials.

Premium, not precious

Excellence without exclusion. Refined, but never cold.

From the menu

Made to be savoured.

Signature

The Bloem Experience

Brussels waffle, one scoop of ice cream, chocolate sauce, whipped cream, strawberry, and a topping of your choice.

Seasonal

Christmas Bloem

Speculoos cookie butter, cinnamon cream, biscuit crumble.

Drinks

ChocoBloem

Hot Belgian chocolate.

“

Before the brand, before the boutique —
there was a table, a waffle iron,
and someone who loved to share.

Maison Bloem — Our Origin

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Visit us

London

We're building our first home in London, with more cities to follow. The world deserves a great Belgian waffle.

Find Bloem

Follow along

Follow @maisonbloemldn

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